Services / Social Media Marketing
Social Media Marketing
Organic content and paid advertising across Meta, Instagram, Facebook, LinkedIn and TikTok — planned as one connected calendar, not five disconnected channels.
Overview
How we approach social media marketing
Social platforms reward consistency and platform-native creative, so we plan content and paid amplification together rather than treating paid social as a bolt-on. Depending on your audience, that might mean Instagram and TikTok for consumer brands, or LinkedIn-led thought leadership and lead generation for B2B — we'll recommend the mix honestly rather than running every platform by default.
What's included
- Content calendar and pillars
- Platform-native creative production
- Community management
- Paid social campaign management
- Influencer/UGC coordination where relevant
Benefits
Why this service earns its place in a growth plan.
Platform-native creative
Content is designed for how each platform is actually used, not a single asset resized five ways.
Organic and paid aligned
Paid budget amplifies content that's already proving to work organically, improving efficiency.
Community management included
Comments and messages are monitored and responded to within agreed business hours.
Clear channel recommendation
We'll tell you honestly if a platform isn't right for your audience rather than running it for the retainer.
Our process
How an engagement runs, start to finish.
Audience & platform audit
We review where your audience actually spends time before committing budget to any platform.
Content pillars & calendar
A monthly content calendar built around a small number of consistent themes, not random posts.
Creative production
Platform-native creative — video, carousel, static — is produced or briefed to your in-house team.
Paid amplification
Top-performing organic content is boosted, alongside dedicated paid-only campaigns where appropriate.
Reporting & iteration
Monthly reporting on reach, engagement and — for paid — cost per result.
Deliverables
What lands in your inbox and your accounts.
- Content calendar and pillars
- Platform-native creative production
- Community management
- Paid social campaign management
- Influencer/UGC coordination where relevant
- Monthly performance report
Related services
Social Media Marketing is often paired with:
Frequently asked questions
Common questions about social media marketing.
Which platforms do you recommend for B2B?
LinkedIn is typically the priority for B2B, often paired with targeted Meta remarketing to warm website visitors.
Do you write and design the content yourselves?
Yes, content is produced in-house by our creative team, or we can work alongside your existing in-house designer/videographer.
Is TikTok worth it for every brand?
No — we'll only recommend TikTok where your audience data supports it, typically consumer brands with a younger demographic.
How is paid social budget managed?
Media budget is billed directly through your own ad account, separate from our management fee, exactly as with Google Ads.
Ready to talk about social media marketing?
Book a free consultation and we'll review your current setup before recommending anything.