Services / Analytics & Reporting
Analytics & Reporting
Analytics, conversion tracking and reporting infrastructure that gives you one trustworthy source of truth for marketing performance, across every channel.
Overview
How we approach analytics & reporting
Most marketing measurement problems trace back to tracking, not strategy — misconfigured GA4 events, missing server-side conversions, or dashboards that don't reconcile with actual sales. We build and audit the full measurement stack: GA4, Google Tag Manager, server-side conversion relays, and CRM integration, then report against it in plain language every month.
What's included
- Full tracking audit
- GA4 and Google Tag Manager configuration
- Server-side conversion tracking setup
- CRM/offline conversion integration
- Custom Looker Studio dashboard
Benefits
Why this service earns its place in a growth plan.
One source of truth
A single reporting dashboard reconciles data across paid, organic and email rather than five disconnected platform views.
Server-side tracking
Server-side conversion relays protect data accuracy against browser tracking restrictions.
CRM-connected reporting
Where relevant, marketing data is connected to CRM outcomes, not just top-of-funnel metrics.
Plain-language reporting
Monthly reports explain what happened and why, not just a screenshot of a dashboard.
Our process
How an engagement runs, start to finish.
Tracking audit
We audit existing GA4, Tag Manager and ad platform tracking for accuracy and gaps.
Architecture design
A measurement plan is designed covering events, conversions and cross-platform reconciliation.
Implementation
GA4, Tag Manager, server-side relays and CRM integrations are implemented and QA'd.
Dashboard build
A reporting dashboard is built in Looker Studio or your preferred platform.
Ongoing reporting
Monthly reporting reviews performance against goals, with tracking health checked continuously.
Deliverables
What lands in your inbox and your accounts.
- Full tracking audit
- GA4 and Google Tag Manager configuration
- Server-side conversion tracking setup
- CRM/offline conversion integration
- Custom Looker Studio dashboard
- Monthly reporting and insight calls
Related services
Analytics & Reporting is often paired with:
Frequently asked questions
Common questions about analytics & reporting.
What is server-side tracking and do I need it?
Server-side tracking sends conversion data directly from your server rather than relying solely on browser cookies, improving accuracy as browsers restrict third-party tracking. We recommend it for most clients running meaningful ad spend.
Can you fix a GA4 setup that's already broken?
Yes — auditing and repairing existing GA4 and Tag Manager configurations is one of the most common projects we take on.
Do you integrate with our CRM?
In most cases, yes. We've integrated with major CRM and ecommerce platforms to pass offline conversions back into ad platforms.
Is analytics billed separately from other services?
It's typically included as a foundation within any paid media or SEO retainer, or available as a standalone audit and build project.
Ready to talk about analytics & reporting?
Book a free consultation and we'll review your current setup before recommending anything.