Services / Local SEO
Local SEO
Google Business Profile optimisation, citation building and localised content for businesses that win customers in a defined geographic area.
Overview
How we approach local seo
Local search behaves differently from national organic search — the Local Pack, Google Business Profile signals, and review velocity often matter as much as your website's own SEO. We manage all three together, alongside location-specific landing pages, for businesses like home services, healthcare and hospitality where 'near me' searches drive real revenue.
What's included
- Google Business Profile optimisation and management
- Citation audit and cleanup
- Location page creation
- Review generation system
- Local rank tracking
Benefits
Why this service earns its place in a growth plan.
Google Business Profile management
Ongoing optimisation, posting and review response for your Business Profile listing.
Citation consistency
Your name, address and phone number are corrected and made consistent across major directories.
Location pages that rank
Dedicated, genuinely useful location pages are built rather than duplicated templates.
Review generation support
Simple systems for requesting reviews from satisfied customers, without breaching platform policies.
Our process
How an engagement runs, start to finish.
Local visibility audit
We audit your current Google Business Profile, citations and local rankings against competitors.
Profile optimisation
Categories, services, photos and posts are optimised on your Google Business Profile.
Citation cleanup
Inconsistent or duplicate listings across directories are corrected or removed.
Location content
Location-specific landing pages and locally relevant content are built.
Review & reporting
Ongoing review monitoring and monthly reporting on local rankings and Profile engagement.
Deliverables
What lands in your inbox and your accounts.
- Google Business Profile optimisation and management
- Citation audit and cleanup
- Location page creation
- Review generation system
- Local rank tracking
- Monthly reporting
Related services
Local SEO is often paired with:
Frequently asked questions
Common questions about local seo.
Do I need Local SEO if I already have SEO with you?
If you serve customers in a specific area — a shop, clinic, or service radius — Local SEO complements national SEO rather than replacing it.
How important are reviews for local ranking?
Review count, recency and rating are among the strongest local ranking factors, alongside citation consistency and on-page relevance.
Do you manage multiple locations?
Yes, multi-location businesses are a core part of our Local SEO work, each with its own optimised profile and page.
How long until we see local ranking improvement?
Local Pack movement is often faster than national organic, with initial signal typically visible within 6-8 weeks.
Ready to talk about local seo?
Book a free consultation and we'll review your current setup before recommending anything.